This one’s for a regular. She orders one every spring for her daughter’s birthday, always in the blue glaze.
Spotlight
You're already living your content. Spotlight helps you notice it.
Drop this week's photos. Answer one question out loud. Your own words land in Buffer, one post per channel.
Try a sample weekFor the potter, the barber, the florist, the tailor, the yoga teacher, the plant shop and the home baker.
How it works
Follow one photo, a half-finished bowl, from the camera roll to Buffer.
1Drop the week's photos
The ones already on your phone. Messy ones included. The bowl is in there somewhere.
2Answer out loud
Spotlight notices the 3 to 5 moments worth sharing and asks one specific question about each. You talk for ten seconds.
3Your words land in Buffer
One post per channel, fitted to each network's limits. Save it as a draft, queue it, or keep it as a Buffer Idea.
Spotlight never writes for you.
It notices, it asks and it tidies. The post is what you said, without the ums.
- Noticesthe moments in your week that are worth sharing.
- Asksone specific question about each.
- Tidiesthe filler, and fits each network's character limit.
- InventsNever. No made-up facts, prices or claims.
- SellsNever. No marketing voice.
The kind of thing it asks
- Which flavour disappears first?
- Who's this regular?
- Black Friday in 15 days: are you doing anything, or deliberately skipping it?
What you said
Um somatcha Oreo, every single time. I almost didn't make itlikebecause I thought matcha was too niche,you know,and now people message me just to ask if it's in the box.
What went to Buffer
Matcha Oreo, every single time. I almost didn't make it because I thought matcha was too niche, and now people message me just to ask if it's in the box.
Three fillers out. Every other word is yours.
2:00
The 2-minute demo goes hereOne real week, from camera roll to Buffer drafts.
The $0 stack
Spotlight runs entirely on free tiers, on purpose. If a one-person shop can run on it, so can the tool that helps them.
Gemini
Sees the photos, fits the words
$0 /mo
A small daily allowance per model, so three backups stand behind it
- Finds the moments worth sharing
- Writes the one question per photo
- Fits your words to each network's limit
Groq
Hears your answer
$0 /mo
2,000 voice notes a day, 20 a minute
- Whisper voice transcription
- Backup model when Gemini is busy
Vercel and Neon
Hosting, database, photo storage
$0 /mo
1 GB of photos, 1 GB of database
- Vercel Hobby runs the app
- Neon Postgres keeps your moments
- Vercel Blob stores the photos
Buffer API
Where your words land
$0 /mo
Free on every Buffer plan
- Drafts, queue and Ideas
- Every channel you have connected
- A 7-day view of where your queue goes quiet
Free does not mean fragile. If one free model is busy, the next takes over. The sample week runs the whole flow with zero AI quota.
- 1Gemini Flash
- 2Flash-Lite
- 3Gemma
- 4Qwen on Groq
Four models deep. Busy? Next one picks up.